Tomanbeg
Posts: 4385
Joined: 7/14/2000 From: Memphis, Tn, CSA Status: offline
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There are fundamental differences between WWW and TV. With TV, the ad is forced on you because you can't skip it, thus its a little louder and shoved in your face. Like newspapers though, ads on the web can be skipped over and deliberately ignored. In fact, there is nothing on TV or in newspapers that resembles the use of proxy ad-busters. Matrix won't like to hear this, but I use Junkbuster almost all the time to kill ads on sites I go to, including Matrix. I hate ads, and with the web being a "programmable", interactive technology, you can't stop ad-killer proxies from being used. In other words, ads on the web face a gloomy future.[/QB][/QUOTE] Newspapers survived TV, and they still carry ads. You don't think the few pennies you pay for a newspaper comes anywhere close to the cost of printing and distributing that newspaper, do you? People put up with the ads on TV because there is something on they want to watch. Plus the ads themselves are becoming very entertaining. Tha Ad people know all about remotes with instant return and mutes. Which means you CAN skip an ad if you really don't like it.(coors light where the giant snowball comes down). But you do have to watch it once to know you don't like it. What I appearently did such a poor job of saying is that First there has to be a reason to 'tune in'. Then the ad guy has a chance to hawk his wares. Right now there is no Web site equalivant to Cheers, Mash, Gunsmoke(Went way back for that one) I Love Lucy etc. The difference between TV and WWW is format mostly. With the capability for interaction the Web should transcend TV as an entertainment medium. Instead of the Never Ending story we could have the Multi-ending story. A few years ago multi-pathed books were popular. Do you want to squeeze her tit(goto page 45) to unzip your fly(go to page 61) smack her upside the head(go to page 1) The Tech is not that far away. And then there will something for the Web to hang it's hat on. T( going to page 7)
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"The 15th May, 1948, arrived ... On that day the mufti of Jerusalem appealed to the Arabs of Palestine to leave the country, because the Arab armies were about to enter and fight in their stead." – The Cairo daily Akhbar el Yom, Oct. 12, 1963. [IMG]http
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