EdinHouston
Posts: 100
Joined: 7/26/2008 Status: offline
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"For any given game there is a segment of people who are willing to buy the game at full price. These people buy it on day one and for a few months after. At some point the majority of people who are willing to pay full price have already bought the game and sales slow to a trickle. The seller makes a nice margin on each sale, but there is a point where it doesn't make sense to keep the price so high. Now for every other potential purchaser there is some price that they are willing to pay for the game. To get all of these purchases you put the game on sale at some point." This is true... but these numbers are not fixed and are time dependent. If buyers know a game will go on sale in the future, some of them will wait and not buy the game now. The sooner the sale is likely to happen, the more buyers will wait for the sale. So yes, at some point it makes perfect sense to put games on sale. But the timing of that sale is important too, because some of the increase in purchases that occur after the sale happens are not 'new' or 'on the fence' buyers as you implied, but would-be day 1 full-price buyers who instead waited a few months for the sale. In fact I am one of those buyers. I recently bought Victory and Glory, but only because I wanted to support Matrix and the developers of that fine Hannibal game. I don't buy that many wargames, and when I do, I am often willing to wait until it goes on sale. For Matrix games I feel guilty when I buy on Steam, but otherwise the Steam purchases suit me better than a day 1 full price purchase. This is especially true because some games (a few Matrix games like the Ageod games, but mainly games from other developers like Paradox) seem very buggy at release and more like a paid beta than a finished product.
< Message edited by EdinHouston -- 4/21/2016 2:49:14 PM >
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