JeanNYGUARD -> RE: Another Napoleon Title (9/26/2008 1:26:53 AM)
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ORIGINAL: Gil R. Comments below. quote:
ORIGINAL: JeanNYGUARD quote:
ORIGINAL: Gil R. Believe me, you're not the first to think of trying to sell computer games in such stores. I've looked into it already and, to give you the bottom line, it's hardly worth the effort. These places insist on receiving the lion's share of the profit from anything they sell... and that assumes that they actually begin to sell a product after an approval process that can take well over a year, due to the need for the Park Service to sign off on it at each site where it is being considered (i.e., a single game has to be approved over and over and over again!). And that approval depends on the product, whatever it is, having "educational" value -- and these places tend to have a fairly narrow definition of "educational." Plus, some of these sites told me that they used to carry computer games that didn't sell, and are therefore hesitant to experiment with wargames again. I know that I, for one, have given up on my dreams of becoming rich through selling FOF at Civil War battlefields... I definitely agree with you that our little niche market of wargaming needs to find ways to expand, but I'm quite certain that this is not it. On the other hand, I do think that getting a booth at a reenactment could be far more lucrative, assuming that the cost of a booth at such events isn't super-expensive. And it well might be, so you might have to sell dozens and dozens of units just to break even. Gil ... As per selling products per Park Service Gift shops ... nowadays its who you know. If you have a friend or two up the ladder in that service... you may get that process simplified, but until then ... as you said... it will be difficult. What a good alternative always is and is readily available is main street and surrounding stores. Gettysburg for example... has a large town ... all devoted to the battle. The town lives on the income of tourism. The Park and Vistors Center account for approx 40 - 50 % of the total number of tourists at any current time. The other 50% are touring the musuems that surround the battlefield. These shops swarm with visitors... so much so that many known authors such as Jeff Sharra ... do public signing frequently there. Many of these shops turn up a high profit. What I recommend is if you recieve difficulty with The Park Service... look to these shops on the outskirts of the park and throughout main street. If you are able to develop a merchant contract a few of these Musuems and Learning Centers ... the profit gained would exceed what you would derive from selling at The Park service. Interesting idea about the stores. They'd probably be more decisive than a federal bureaucracy! Of course, this assumes that a store owner will believe that he can move enough units to make it worthwhile to devote shelf space to a product. But if there are one or two believers out there... The reenactment field booths and tents are inexpensive. If you tour these areas you will come to see that local small business shops which are based in the main town are able to afford space. Also Setting up your presence at these events would be less of a hassle since you deal with the owner of the land and not the government. Many reenactments are done on 'leased' lands provided by a private owner. That may be true, but you have to include travel costs, hotel costs, etc. (which I forgot to mention in my previous post). Personally, I'd love to go even if we only broke even, since then it would be a free trip to a reenactment! Gil The Trick with small business owners is to influence them enough so they can see that merchandising gaming products in their business will yield a larger profit than any other products they offer for sale. These products must be easily visible within the store and they need to stand out. They cannot be placed in a section of the store where only a quarter of customers enter. If so ... no significant profit will be had. Reenactment: Travel and Lodging costs may be costly, however the reward from such a venture will be more beneificial in the long term. By providing a presence at these events you will gain attention from thousands of tourists and reenactors. You will corner the market in that area on all products relating to gaming. These reenactors and tourists will become aware of your company and the products you sell. Along with selling your current titles... you will gain long term customers, who will visit your website and invest in your future products. Travel and lodging costs also may be deducted if you have employees that are reside within the region. On my visit to Gettysburg... travel and lodging costs amounted to approx 200.00. Me and my wife drove from Upstate NY (Garnerville, NY) and my wife, a Hilton employee recieves a discount of 39.99 per night. This was also at a time when gas was approx 4.39 per gallon. I would recommend you contract the work out to a group (Preferably fans who are fimilar with Civil War / American Revolution titles) that live within the region (NY, PA, MD or VA). Also if you contract out the work you will be able to pay the contractors less than you would your own employees.
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