cdbeck
Posts: 1374
Joined: 8/16/2005 From: Indiana Status: offline
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I love the Evil Dead Movies... Bruce Campbell is a god. Anyway, they made a "Necronomicon" Edition of the original Evil Dead and Evil Dead 2, added a few "director's cut" things, and bound it in a "realistic" flesh-like Book of the Dead DVD case. The publisher charged around $30-40 when it first came out, despite the fact that another "remastered" edition of the movie was on the shelves for about $9-15 (without the "director's cut" stuff). Do you know why Monkey Boy? Because it is a "cult classic," niche market item. Did some people buy it for that price? Heck yes they did (I did not, but really wanted to)! The publisher knew that it would not sell tons of copies (because the market for said good was very small, limited to those people that really love Evil Dead, Evil Dead 2, or Army of Darkness). You got one movie, in a nasty case, for $30-50. One movie... As you have been told before, Wargames are a niche market. The arguement that "lowering the prices will bring you more sales and make you richer in the long run," is strictly wrong. If there are 100 people in the world who want to buy CC:CoI, and you sell it for $50, then undoubtably, 40 of them will buy it. 40 * $50 = $2000. Say you lowered the price to $25 in order to get "more sales." You would have to sell 30 more copies to that limited 100 person market (meaning you would have to sell to 80 out of 100 people) to make the same $2000. That means twice as much marketing, twice as much effort, and twice as much support. If you have a luxury product that you think you can sell to 80% of the available market, I do wish you would let me know what it is... because it sure ain't wargames... and I could make tons of money... Maybe capitalism is new in your part of the world? Edit: Oh, I did forget to mention... for Ravinhood's sake. These two Necronomicon editions of Evil Dead 1 and Evil Dead 2 are now, after several years, packaged together for $60 (making them 30 each). So they never did reach "bargain bin" prices... drat! I kept waiting and waiting, but that day has yet to come. SoM
< Message edited by Son_of_Montfort -- 3/30/2007 12:51:04 AM >
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"Neca eos omnes. Deus suos agnoscet!" (Kill them all. God will know his own.) -- Arnaud-Armaury, the Albigensian Crusade
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