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Hertston -> (8/31/2003 9:25:34 PM)
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[QUOTE=David Heath]Hi Guys
We are currently working on opening offices in both the United Kingdom and Australia by the end of September. We pretty much working on a system to sell our games in two styles. One to have our hardcore wargames sold through our online store and games that we feel have a more mass market feel to be sold in retail stores. What does everyone think of that.
David[/QUOTE]
I'd do some very thorough market research.
Personally, I think there's a significant market for retail "hardcore" wargames - probably more so than much of the stuff you describe as having more mass appeal. The trick though is where to sell it.. specialist gaming stores (GAME is about the only large chain) are probably not a good choice any more. They have noticably shifted their emphasis from a well balanced PC game selection to more console games, DVD sales and PC "deals" like the one with EA that means yoyr games get/will get minimal exposure. Adults just don't go into GAME stores now, except with their kids. PC World is a much better option for shifting copies, I would think.
You might want to consider a different type of retail outlet. Maybe something like WH Smith would work, but personally I'd at least think about large bookstores. I may be totally off the mark, but I think a display selection of Matrix Wargames in, say, the "Waterstones" chain would do very well for both you and them if you could come to a deal.
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