Matrix Games Limits Retail and Expands Direct Sales (Full Version)

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David Heath -> Matrix Games Limits Retail and Expands Direct Sales (3/5/2004 10:21:29 PM)

Hi Guys

Let me say this before some asks why? It really very simple, the fact is that the retail stores are moving away from PC Games and to the set price console games. I expect both Best Buy and CompUSA will hold out longer since they have bigger stores and more room to play with. Less then 4% of EB sales in the US last year were PC games. Now that figure should really tell you something. The PC space in most of these type stores is down to one or two racks at best. I have over six stores in my area ( I live in NYC) and not one has more then two small areas of PC games. With that said we will be expanding our online sales services to directly service our customers.

Matrix next week will be opening warehouses in key areas such as the Europe, Australia and even in Asia. Customers outside the US will not need to ship our game from the US to them. This will make our shipping rates very affordable for everyone everywhere including our customers in the United States. After talking to many of our current developers we found almost all want to move from the retail market to the direct sales route. We will still release a very limited amount of titles into retail but for the most part it will on by online and from Matrix Games Direct. Let me say this again some items might end up at retail at some point but do not expect it for a while if at all. We will be handing this on a developer by developer basis. Gamers can expect most if not all of our future releases will be either digital downloads or direct sales only. We also planning to release demos and/or Virtual tours (see Highway to the Rich Virtual Tour) when possible. Our new store with our improve shipping rates will be online next week and we will post it here when its available.

David



pasternakski -> RE: Matrix Games Limits Retail and Expands Direct Sales (3/5/2004 10:31:39 PM)

quote:

Highway to the Rich Virtual Tour


Hosted by Robin Leach, perhaps? Or is this wishful thinking?



David Heath -> RE: Matrix Games Limits Retail and Expands Direct Sales (3/5/2004 10:36:49 PM)

HEHEHE No Robin Leach here.....

Check out the Highway to the Reich virtual tour link at the top right of the web link below.

http://www.highwaytothereich.com/

David



Charles2222 -> RE: Matrix Games Limits Retail and Expands Direct Sales (3/5/2004 10:59:04 PM)

What came first the chicken or the egg? Maybe PC buyers stopped buying from the EB's because of no selection and/or refusal to patronize a place that was giving PC's short shrift. No doubt the consloes were out-selling them due to more demand, but it being down to 4% has much more to do with PC buyers refusing to go there for fear that what they want won't be stocked sufficiently IMO.



David Heath -> RE: Matrix Games Limits Retail and Expands Direct Sales (3/5/2004 11:09:19 PM)

Well I agree.... EB use to be my first choice now I do not even go to them...



Les_the_Sarge_9_1 -> RE: Matrix Games Limits Retail and Expands Direct Sales (3/5/2004 11:57:37 PM)

Once upon a time I could go into a Games alot chain (was local to Toronto area though I think) and KNOW there would be wargames on the shelf.

Times change.

If EB wants to be a console retailer, and all the other options like Futureshop etc wish to downplay the retail of PC software so be it.

15 years ago I didn't have a choice, now I do.

Given a chance, forced to make a choice, if I need to buy from Matrix Games via online, I guess I will.

Currently my only rational source for board games is through my computer. I might just as well accept that my computer games come via my computer.

I don't like console games, I could care less what happens with them.

Oh by the way....where is Combat Leader :)



John David -> RE: Matrix Games Limits Retail and Expands Direct Sales (3/6/2004 12:30:38 AM)

See Below, sorry for the mixup!



John David -> RE: Matrix Games Limits Retail and Expands Direct Sales (3/6/2004 12:31:33 AM)

I'm sorry that this is the way it's going.

I bought Korsun Pocket a couple of weeks ago from a local EB games here in Toronto. It was great to be able to buy it this way.

When I ordered Uncommon Valor as well as the MC's for SPWAW, I got creamed by my A- hole government with duty taxes on the games! The Canadian government LOVES to stick their hands in our pockets every chance they get.

I learned my lesson, and in future , I will have the game sent to a friend in the U.S. and have him send it to me. This however, is a real pain in the A##!

Is there any chance that some kind of distribution can be set up here in Canada so as to spare us the duty tax?

Being able to download expansions from Matrix like MCSE and Across The Dnepr is much more of an attractive alternative (as I have DSL), then ordering direct. I hope that this option will be available for full version games in the future.

Anyway, I'm sad to see my choices being lessened by the lack of retail outlets, but that's the way it goes.

Thanks for letting us know David.

JD



ASHBERY76 -> RE: Matrix Games Limits Retail and Expands Direct Sales (3/6/2004 12:47:33 AM)

Well, in england the PCgames still has massive shelf space.



EricGuitarJames -> RE: Matrix Games Limits Retail and Expands Direct Sales (3/6/2004 1:40:39 AM)

quote:

ORIGINAL: ASHBERY76

Well, in england the PCgames still has massive shelf space.



True, but it is shrinking. Specialist game dealers have about the same space for XBox and PC games, twice as much for PlayStation and about a third less for GameCube. Non-Specialist stores will have about one rack of PC (if at all) and at least 2 or 3 for each of the consoles.



David Heath -> RE: Matrix Games Limits Retail and Expands Direct Sales (3/6/2004 2:12:51 AM)

Well we plan on doing something special for our Canadian and Australian customers to make it a level buying field for all.

David



David Heath -> RE: Matrix Games Limits Retail and Expands Direct Sales (3/6/2004 2:15:04 AM)

Hi Ashbery

One of our products was just rejected because the PC store chain in the UK is reducing there PC space by 50% by September.

David



Marc von Martial -> RE: Matrix Games Limits Retail and Expands Direct Sales (3/6/2004 2:16:44 AM)

quote:

ORIGINAL: ASHBERY76

Well, in england the PCgames still has massive shelf space.


In Germany too, but itīs shrinking big time at the media stores, I expect in the rest of Europe it wonīt take long before this changes too. I was just today at ProMarkt (big electronics retailer chain here). I still remember the time when their console shelf was holding some 20 different titles and browsing through the PC Game shelf took you almost an hour. Itīs the other way around now. In my home town Bonn we have only one specialist PC/Console Game store left (out of 3 last year).



pasternakski -> RE: Matrix Games Limits Retail and Expands Direct Sales (3/6/2004 2:40:20 AM)

I hope you plan to continue pursuing Internet-based retail outlets in addition to your own. There is still an element of "casual impulse buying" on those sites that resembles how people used to shop in real-world stores. You want to make sure, though, that they emphasize your products, as a lot of good things have been submerged in places like Amazon to the degree that you just can't find them unless you are specifically looking for them. "Games" and "software" are very poorly presented categories of merchandise on Internet retailer sites, in my opinion.

See, we want you to travel down the "highway to the rich." That way, you create more goodies for us to play with.

"This is Robin Leach, and tonight on 'Lifestyles of the Rich and Famous,' we visit the opulent French Riviera villa belonging to David Heath, computer strategy gaming mogul."



John David -> RE: Matrix Games Limits Retail and Expands Direct Sales (3/6/2004 3:16:33 AM)

Ok David, That's good to know.

Can you give us some details?

JD



ravinhood -> RE: Matrix Games Limits Retail and Expands Direct Sales (3/6/2004 3:54:32 AM)

Well I guess I will continue to shop EBAY, because I have never liked direct buying, for the simple fact if the game is flawed, all that packaging and being charged shipment back to the vendor is more costly than it's worth. The vendors never refund you for the shipping charges back to them. That's totally messed up in my eyes. At least if I buy a game retail and it's flawed I can take it back immediately and exchange it for another copy.



Marc von Martial -> RE: Matrix Games Limits Retail and Expands Direct Sales (3/6/2004 5:04:27 AM)

The problem is when you shop games on Ebay only youīre not supporting the game company at all. Can you return a "flawed" game on Ebay ;) ?



EricGuitarJames -> RE: Matrix Games Limits Retail and Expands Direct Sales (3/6/2004 5:35:22 AM)

Well, by selling direct Matrix will have to ensure that its games play perfectly (or as close to [:)]) straight out of the box. Not that they don't already of course[:)].



Fallschirmjager -> RE: Matrix Games Limits Retail and Expands Direct Sales (3/6/2004 5:52:14 AM)

I order alot of my games online anyways

I havnt really noticed the shrinking store space for PC games though...
Wal Mart in recent years has actually ADDed space for more PC games

And PC game sales as a whole have gone UP in the last several years, they are just swapmed by console sales



Les_the_Sarge_9_1 -> RE: Matrix Games Limits Retail and Expands Direct Sales (3/6/2004 7:06:06 AM)

I am a grumpy miserable old fashion sod...anyone disagree? :)

Frankly I am an annoying impulse buyer.

But I have had to learn new things.

You can teach old dogs new tricks, you just have to speak their language.

This winter I was in several electronics stores. And all of those stores had
"more" space devoted to consoles than PC. But here is a detail that is being missed. The consoles are not unified. You have XBox, Playstation, Gamecube (are their others I don't follow them so I don't know). Point is, sure cumulatively they occupy more space, but PC means computer. Where as XBox just means XBox it means nothing to Playstation.
Now if all the console space was just one console, then ya, it would mean PC was being given the boot by console.

I saw quite a few military theme games on the shelf. But in the end, I miiiiight have seen 3 boxes this entire winter season I would care a hoot for. I saw Korsun, Panzer Elite and Squad Assault out there. Never more than a single article though.
But the fact of the matter is this, at least in Southern Ontario, PC outnumbers each and every console when each and every console has to match up on its own.

Go ahead give me an XBox or Gamecube. Heck even set me up with a reserved PS3. And the next day I plan to sell it. Because I would have no use for it. I have yet to ever see a title on the shelves for console I would even play if I was given it for free.

Now if I could snap my fingers, and make PC wargames pop into my hand, I can actually think of quite a few I would like. But thanks to crushing lack of funds, its basically tough bananas Les.
I sit here holding out for the grand day when Combat Leader is done.
Hey where's my Combat Leader David? (hey I wasn't kidding when I said I was going to be annoying heheh :) ).

But hmm, what's the difference between a physical store, and an electronic one?
Well the physical one won't come to me.
I hate to admit it, but hmm customs yeah is a bitch.
But hmm Peterborough, Oshawa, Belleville and Ottawa, all places I sooooometimes end up in due to friends or family, require real expenses to get to.

I can cry stamp my feet and moan about shipping, but I am not really saving money going to the store as opposed to the store being brought to me.
Trip to closest location I like is buddies in Belleville. That's about 40 bucks in gas to someone if not me (buddy often makes the drive because he wants to visit).

Might just as well enjoy shopping here on my computer. Might just as well stop crying about it.
And at least when I go to an online store, the item is likely in stock at that particular moment. But of course if not, not like I wasted my time on a lengthy trip eh.

I am hoping that Matrix Games opens up all the options for purchase though.
Due to my own hardware and internet connection capacities, I would rather buy the software as a download, and let me decide how to put it on a disc.
And no, I don't need a box. I don't normally store my computer games in the original box eh.
And no I don't need a manual. There are neat, but I am getting over that diehard holdout.

Now getting me to give up sex and chocolate, that's a waste of yer time heheh.



ravinhood -> RE: Matrix Games Limits Retail and Expands Direct Sales (3/6/2004 10:32:37 AM)

To Marc Schwanebeck: YES, just recently I purchased Squad Leader off of EBAY, the game did not include the "maps" for the game as was stated in the auction. I contacted the seller and he made his apologies and he paid for ALL the return shipping costs, plus refunded the FULL amount I paid for the game.

So YES, if you shop around for quality ebayers you get quality service from them. All it cost me was the time it took to repackage the item and take it to the post office. Which is about the same as having to return a game to a software outlet.

You see what EBAY has that you folks don't have is a REPORT CARD right there on the auction page. If you don't satisfy a customer on EBAY you get a bad REPORT CARD and once you get a bad report card, your business is ruined. You get some of that good OLD FASHIONED customer service on EBAY that you can hardly find anywhere else anymore, because that report card stays with you wherever you go on EBAY.

Also you say that is not supporting the company, well if the company is not going to support me the consumer and make it easy for me to purchase their games on my terms, then why should I support them? Now if you want to cut the prices of your games in HALF and sell them online, sure, I'll give that a go, cause if I get a flawed game, the cost of returning it is still less than if I had bought it retail. Otherwise I get the shaft. But, I doubt you are going to sell your games at half price. But, I do expect you will lose sales because of the turnaround from retail sales outlets.

I have no statistics on impulse buyers, but, there is a statistic out there on them. People tend to buy what they want, when they see it. If your product is not there at all to see, then you have reduced your advertisement of the game even more. You are basing your sole sales on internet traffic and most likely magazine ads and we all know the internet is so massive that it might take years before a perspective buyer might find out about your site or products. I know it took me years to find out about Wargamer.com and Matrix.com and I've been on the internet since 1996.

The next point and I brought this up about patches. Why does everyone have the idea that everyone that plays computer games "automatically" has an internet connection? It wasn't until 1996 that I ever even gave the internet a second thought. I've played computer games since 1982. I didn't require an internet connection to play them. If I had a problem with a game I could call up the company direct and they would help me through a patch or boot disc over the phone and if that didn't resolve the issue they would send me a floppy disk in the mail. Heh, you think they will do that nowadays? This system of making the consumer do everything is quite frustrating and personally I'm getting quite tired of it. It's my money that keeps a computer developer/publisher in business, not vice versa, so I do not understand the lack of customer interests when it comes to this industry. Especially the last five years or so of PAY ME NOW, WE'LL FIX IT LATER. That's one of my biggest gripes right there.

I'm tempted to convert to the consoles myself. At least you get something that works and doesn't require a patch, albeit a lot less choice of games. But, you don't have to mess with sound cards and video cards and hard-drives and PATCHES with them either. Sure you have to upgrade them after a few years, but, with the PC industry you have to upgrade every TWO years, the costs are just about equal nowadays, PC upgrade vs new console upgrade, run along the same tracks in cost.

It's your baby, your company, your decisions, but, I don't feel you are taking the interest of the consumer in mind when you pack up camp and leave them dry at the software outlets they are used to seeing your products located. Just my 2cents. ;)



Frank W. -> RE: Matrix Games Limits Retail and Expands Direct Sales (3/6/2004 12:09:40 PM)

quote:


The Canadian government LOVES to stick their hands in our pockets every chance they get.


LOL seems our goverments have something in common [:(]



Frank W. -> RE: Matrix Games Limits Retail and Expands Direct Sales (3/6/2004 12:14:20 PM)

quote:

ORIGINAL: Marc Schwanebeck

quote:

ORIGINAL: ASHBERY76

Well, in england the PCgames still has massive shelf space.


In Germany too, but itīs shrinking big time at the media stores, I expect in the rest of Europe it wonīt take long before this changes too. I was just today at ProMarkt (big electronics retailer chain here). I still remember the time when their console shelf was holding some 20 different titles and browsing through the PC Game shelf took you almost an hour. Itīs the other way around now. In my home town Bonn we have only one specialist PC/Console Game store left (out of 3 last year).


mhh... in saturn + karstadt they have a quite big PC games
department, hope this stays this way.

also a EB store opened here last year, they have more
console titles but still much PC games. i was surprised
btw. to see "uncommon valor" in karstadt also i saw
korsun pocket somewhere. i hope at least war in the pacific
will be this easily available here, too. i really wainting
for this game....

also i think the virtual tour from HTTR is quite good, makes
me even curious about the game, but sadly my time and money
is to limited to buy/play as much games as wanted to[:(]



Marc von Martial -> RE: Matrix Games Limits Retail and Expands Direct Sales (3/6/2004 1:58:51 PM)

quote:

It's your baby, your company, your decisions, but, I don't feel you are taking the interest of the consumer in mind when you pack up camp and leave them dry at the software outlets they are used to seeing your products located. Just my 2cents. ;)


You probably didnīt get the essence of what David is saying. We have no other choice [;)]. Staying retail with even more limited shelf space for PC Titles isīnt possible for wargames. It was a hard fight to actually getting into retail when they didnīt cut back the shelf space for PC titles. It simply doesnīt pay off and you end up with a fat negative balance, which isnīt really what weīre looking for [;)] , you might understand that.

Weīre not EA Games or UBI Soft. Wargames is a small market, very small.

quote:

Also you say that is not supporting the company, well if the company is not going to support me the consumer and make it easy for me to purchase their games on my terms, then why should I support them?


Well, to have the future perspective of another few years with wargames? Ebay sales (Iīm not saying people shouldnīt use Ebay at all, heck I use it myself) is not paying my bills. And if the bills arenīt payed by my current job the lady will probably say that I should look around to get a new one.

As for patches, yep I also remember the times when there were no pathces or only few. But that doesnīt mean that by that time patches where not needed. That was back then when the hardware versatility was not that promiment as today. Today you can go out and choose from lets say 25 different graphic cards that all use the "same" chip and have the same "specs" and "benchmarks", you can choose between tons of motherboards that have the "same" specifics. Then hardware companies update drivers in a 2 month cycle. Back in the mid 90s it was 5 motherboards and 5 graphic cards and maybe one or two driver updates. This is not making aprogrammers live easier.
Then also some games simply didnīt get patched, even if they needed patching [;)]. Itīs not the Gary Grigsbys "Kampfgruppe" played flawless all the time.



Marc von Martial -> RE: Matrix Games Limits Retail and Expands Direct Sales (3/6/2004 2:04:35 PM)

quote:

ORIGINAL: Frank W.
mhh... in saturn + karstadt they have a quite big PC games
department, hope this stays this way.

also a EB store opened here last year, they have more
console titles but still much PC games. i was surprised
btw. to see "uncommon valor" in karstadt also i saw
korsun pocket somewhere. i hope at least war in the pacific
will be this easily available here, too. i really wainting
for this game....

also i think the virtual tour from HTTR is quite good, makes
me even curious about the game, but sadly my time and money
is to limited to buy/play as much games as wanted to[:(]


Karstadt is still holding up the flag, thanks god. Here in Bonn Iīm not even sure if they sell that much console stuff. Saturn will soon move to even more DVD and cut back to mainstream PC titles only. Karstadt and ProMarkt are selling our games of the shelf, but if you look closly you see one copy of UV next to 25 copies of COD or SIMS [;)]

Well, now with the soon to be openend Matrix Games European warehouse it will be very easy for you to obtain our titles.



ravinhood -> RE: Matrix Games Limits Retail and Expands Direct Sales (3/6/2004 3:26:08 PM)

You see, you are talking to someone that worked in one of those outlets, though it wasn't EBgames or Software etc. or Best buy. I was the software department manager of the company I worked for. I was responsible for keeping the shelves stocked with what SOLD. Not just whatever new piece of crap that came onto the market. So it's not like I couldn't stock whatever I felt like, that I felt would have turnaround in the PC department. And I did get turnaround with what I purchased. And yeah our console department was larger, there's what five different console types out there all requiring a different cartridge to play, sure there's going to be more space needed, we were supplying a massive entertainment product to the consumer, so we had to have more space for them. The problem was when I called my distributer and he says, sorry we don't have that game in stock, they are "direct" sales only. So it's not the retail outlets not giving you space, it might be you aren't dealing with enough distributers to get your products in that space.

When I went in an applied for that job, I told the owner I would double his software sales. If I didn't I would quit. And I did double it. You see before and in most software outlets here they have a bunch of punk kids who know nothing about the software. I went into Software etc. because I priced them and Ebgames and Best buy, so I could have matching prices when people came to our store, anyways, this punk kid is sitting in a chair behind the counter playing one of the video games, now this is the store clerk....I'm standing there looking at the PC games and from the CHAIR he asks me, "need any help"....lol, just cold and plain like he hoped I would say NO! lol Still sitting in that chair playing that video game, while there are customers in that store that might have needed some help. We aren't suppose to goto him, he should have been roaming and helping, not sitting on his butt playing a video game.

I made it a point to know about the games I had on my shelves. I read the magazine reviews, I visited forums, albeit I didn't and still don't take much quality information from them because they are too biased, I checked ebay prices to see if the game was holding it's own. If a game started to sink on ebay, I start dropping the number of copies I had on my shelves and looked for something else/new to replace it with.

I sold wargames and rts games and fps games alike. If I could get it and it was a quality game, I stocked it, if it was a crap game, it got left at the distributers. I'm sorry I'm not around for Matrix games today, or some of your games would get quality space, just like the wargames of old did. It's a lot more than just shelf space though. It's knowing the PRODUCT, I don't know how much that was warped into my head as I continued my career in the retail business. Product Knowledge sells, pointing to a shelf does not.

I probably could have asked that punk kid something about a console game and he might have known it, if he was interested in it. But, I would bet 100% he knew nothing about computer pc games, if they were any good, what age level recommended etc. etc. Best Buy has some pretty good kids, at least they will help you find something and don't just POINT you in a direction, if it's not on the shelf they will take you to a computer and look it up for you to see if it is available for purchase or order. But, they themselves know little about the game if you start asking them questions. You get replies like "It's written on the back of the box" lol Well what system requirements does it have? "Ummm I dunno, it's written on the back of the box" lol rofl PRODUCT KNOWLEDGE has gone bye bye in today's consumer market. People take a job for the income and having a job, no care, no interest, non goal oriented in learning what they are selling, at least in many of the businesses that I visit. I have to wonder if "developers" aren't following that same pattern. Just a place to flop their butts and draw an income, not really devoting themselves to creating quality products, as long as they are getting that paycheck they are happy?

I have since moved on and upwards into another field of sales, construction sales, it's lucrative and it's more in open spaces and traveling many places. heh that rhymes. For the time being I am on r & r due to a traffic accident. So it gives me plenty of time to come here and DEMAND MY RIGHTS! lol By gawd I deliver customer satisfaction, I demand it in return. ;)



Marc von Martial -> RE: Matrix Games Limits Retail and Expands Direct Sales (3/6/2004 4:06:10 PM)

You seemed to have been a good sales man. I remember the times when the shop clerks actually knew about the stuff they did sell. These days you go to ProMarkt (or even smaller shops) and ask about seomthing, may it be a game, mobile phone, doesnßt matter and all you get back is some unqualified answer where you immediatly know the guy knows squat. I donīt know why this is so, since it becomes very very common in Germany. If you want to know something about a certain product, youīre well better of writing to the actuall developer for info material or search on the web for reviews. You go to a shop and ask for info or help and youīre lost.

Of course there are these specialist shops where you can go in and know they wonīt bullshit you and actually give you valuable info. But these stores are also very expnsive for most of the time [;)]

Sad thing that the software shop I allways visited went belly up last year. You could actuall discuss with all the clerks and the shop owner there about games and they pointed you on other games that might have been of interest for you. Even freeware and such. Hell, you could even play the games there to try them out. Those guys were gamers in the first line. I spent a fortune at that shop , it didnīt help ;).



Frank W. -> RE: Matrix Games Limits Retail and Expands Direct Sales (3/6/2004 4:54:39 PM)

i must agree... i noticed that in the saturn market they have personal that doesnīt know
as much about the digi cams they sell than myself. and iīm even a beginner in digital
photography....the same with answering machines: " look at the box there you can find the features" [X(] the problem it seems ppl. donīt care much about the produts they sell. perhaps any knowledgable personal would need more pay, so the shops rather take cheap, but poor personal ?



Les_the_Sarge_9_1 -> RE: Matrix Games Limits Retail and Expands Direct Sales (3/6/2004 6:14:53 PM)

My son and I walked up to Blockbuster last night. We rented some silly looking action game (well he did, it was dad saying come on kid lets go get ya a treat).

I think it was called SlyFox and the Thevious Racoonious (yeah weird name).

Cost me 6 bucks to rent it. By the end of the week he will have played the complete game (which is par for the course by the way). I will not be buying it.

Keep that phrase in mind, I will NOT be buying it.

Why bother, in a week he will have completed the game, and be ready to move on. Kids don't play these things endlessly once they beat them eh. I know.

What does that tell me? It tells me the reason these games don't have "patch or whatever trouble" is because they are not really the same at the software level.
Maybe they are just to plain simple. I don't know.

But looking at the OOB traffic connected with Steel Panthers, and it is quite apparent, that with wargames, it is not really always the software that matters, but the attention to nit picking details.
I won't play a wargame sold as a serious historical wargame if it looks like a comical farce disguised as a historical reenactment with some what if potential.
I have been playing SC, and as a game it is stable, as a simulation it has a few quirks. It is possible to fix most of those qirks with easily mentioned gentlemens agreements.
Strategic Command is easily a good purchase.

I am not sure it would be hard to make a game like SC for console, but consoles don't make wargames for us grognards much. And no, I am not entering the shooter ain't wargame debate. When I say wargame essentially I am talking about turns, and moving pieces around.

On the subject of "finding anything on the internet" I guess it just depends on whether you are any good using a search engine.
Ever try to ask anyone to identify what you thought was a clever thing? The other day I made a reference to Liet Kynes. It was no challenge though. You just do a search for that name, and the whole thing is blown away easy.

I will miss retail, as I grew up with it. But it is no longer efficient enough for my needs.
Now I think the task ahead of Matrix Games, is in finding clever locations to drop their name so it appears in front of the eyes of atypical customer types (like me).
First suggestion, find a way to get the Matrix Games label into the Military Bookclub bulletin, even if all you get is a small piece of a page. Might costs a couple of bucks, but the only people looking at that flier, will be hardcore military enthusiasts (like me).
Highly targeted marketing.



ravinhood -> RE: Matrix Games Limits Retail and Expands Direct Sales (3/6/2004 7:00:41 PM)

Advertising in Strategy & Tactics probably wouldn't be a bad idea either.

And I MIGHT, I say MIGHT give Matrix a chance and try ONE just ONE direct sale and so help me if I get a faulty copy of a game, I'm flying to whereever you guys are and I'm gonna GIVE IT TO YOU GOOD! lol



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