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Erik Rutins -> IMPORTANT: New Admiral's Edition Pricing (7/21/2009 2:23:16 AM)
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Hi everyone,
Please forget everything I said before about Admiral's Edition pricing. No, seriously.
We had a long internal discussion after the initial wave of customer feedback. We appreciate our customers and strive to make you all happy. When we realized our original pricing plans were not actually achieving that goal, we decided to revisit the plans we had made to see what we could do. A primary concern that was expressed was that we should make Admiral's Edition more easily available to customers who have not played War in the Pacific and to put aside our concerns that without previous experience in WITP, Admiral's Edition might be too much to jump into.
For us, another serious concern was that if Admiral's Edition were to be made stand-alone, its price would have to be much higher. We decided to see what we could do to lower that stand alone price point while still giving existing WITP owners a discount for the same price point we had originally decided on.
The net result is the following, which we hope will be well received by both existing WITP owners and prospective customers who don't have WITP but are interested in owning the Admiral's Edition.
War in the Pacific: Admiral's Edition will now be a stand-alone release. It will NOT require War in the Pacific to install or to play. We still recommend that customers interested in Admiral's Edition give WITP a try first. The larger map scale, fewer units and larger number of shorter or smaller scenarios we feel are ideal to mastering the system before you proceed to Admiral's Edition. But if you want to jump right on in to AE, we won't stop you. Go right ahead. [8D]
War in the Pacific: Admiral's Edition will have a stand-alone price of $79.99 Download / $89.99 Physical.
Starting with the Admiral's Edition release, we will be running a 90 Day "Victory at Sea" sale. This sale will reduce the price of Uncommon Valor and War Plan Orange by $10 and War in the Pacific will be reduced by $20. It will run for three months after the Admiral's Edition release. The goal of this sale is to make these other games in the WITP "series" less expensive for those who might want to test the waters with WITP or complete their collection.
Also, for three months starting with the Admiral's Edition release, we will be offering a discount to existing owners of War in the Pacific. This discount will allow you to purchase the Admiral's Edition for $20 less than its normal stand-alone price. That means that it will be $59.99 Download / $69.99 Physical for WITP owners for three months after the Admiral's Edition release. This is the same price point we discussed earlier. We strongly encourage ALL WITP owners to upgrade during this three month period, after which Admiral's Edition will only be available at the stand-alone price of $79.99 Download / $89.99 Physical.
Thanks again for your support and feedback. War in the Pacific: Admiral's Edition is currently on schedule for a release before the end of July. I expect to be able to announce the actual release date in the next couple of days.
Regards,
- Erik
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